- Borusan Cat

ACHIEVING NEW HEIGHTS OF SUCCESS: BORUSAN CAT COMPANY – THE WINNER OF YELLOW BLOOD CHALLENGE

Once every two years Caterpillar® company in partnership with ExxonMobil holds Yellow Blood Challenge competition for Cat® dealers. It is focused mainly on market promotion of Cat lubricants. After announcement of start of the competition all the dealers endeavor to receive maximum number of points that are given for marketing activities conducted, maximum sales volumes achieved and customers attracted during the year. The Commission summarizes the results of the competition by evaluating all the participants’ performance, and the highest ranked participants are invited to make a speech at the final official ceremony. In 2024 Borusan Cat Company was ranked the first among the dealers in the East region.

As the winners in the competition we had the opportunity to visit Yellow Blood Challenge event in Istanbul where all the winning dealers share their knowledge and experience in promotion of Cat oils and lubricants. Borusan Cat Kazakhstan team shared its experience with other dealers, presented data on oil change intervals obtained based on the results of field trials conducted by its customer ERG company being one of the leaders in the sphere of natural resources extraction and processing and told about the background of development and signing of Loyalty Program with Patentes Talgo company being one of the key customers in oil and gas industry specializing in production of intercity, standard, and high-speed passenger trains and cars.

We are grateful to all our colleagues for their contribution to this success and we are confident of achieving greater victories and new heights of success in future.